Reduction

Response to the problem of food waste at all social levels has varied hugely, including campaigns from advisory and environmental groups, and concentrated media attention on the subject.

Consumer marketingedit

One way of dealing with food waste is to reduce its creation. Consumers can reduce spoilage by planning their food shopping, avoiding potentially wasteful spontaneous purchases, and storing foods properly (and also preventing a too large buildup of perishable stock). Widespread educational campaigns have been shown to be an effective way to reduce food waste.

A British campaign called “Love Food, Hate Waste” has raised awareness about preventative measures to address food waste for consumers. Through advertisements, information on food storage and preparation and in-store education, the UK observed a 21% decrease in avoidable household food waste over the course of 5 years.

Another potential solution is for "smart packaging" which would indicate when food is spoiled more precisely than expiration dates currently do, for example with temperature-sensitive ink, plastic that changes color when exposed to oxygen, or gels that change color with time.

An initiative in Curitiba, Brazil called Cambio Verde allows farmers to provide surplus produce (produce they would otherwise discard due to too low prices) to people that bring glass and metal to recycling facilities (to encourage further waste reduction). In Europe, the Food Surplus Entrepreneurs Network (FSE Network), coordinates a network of social businesses and nonprofit initiatives with the goal to spread best practices to increase the use of surplus food and reduction of food waste.